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The project will require the determination of requirements from KFF and their client base and a system analysis. This paper follows a systems analysis process by exploring business objectives and models, current and proposed system analysis, project constraints, functional requirements, cost benefit analysis, and design requirements with the assumed delivery being to an executive management committee at KFF.
In the first nine months of operation, KFF had already broken even and in their first year, they had shown a profit. Since then Kudler has opened a stores in Del Mar in and Encinitas in The stores praise themselves as being the best for imported and domestic foods.
A square feet facility warehouses these products. KFF can use this system to keep track of the products purchased by their loyal customers. The tracking of the customers purchases would be used to determining patterns in customers shopping and track frequent purchases.
At most lower end food stores the frequent shoppers programs provide immediate benefits by giving their shoppers a few cents off each product. KFF has a different plan in mind for their frequent shopper incentives. They have collaborated with a loyalty points program to provide their customers with high-end gifts, frequent flyer miles, and other specialty foods.
Requirements The purpose of developing a detailed requirements document allows for the implementation of a proper solution for both parties. The ability to track the trending data from their most dedicated shoppers, the company will be in a position to design systems that will enable them to meet better the needs of their customers.
Specific measures surrounding this program are the fact that their frequent shoppers will be whether their customers partake in any of the activities, incentives, and or discounts made available to them.
For instance, with the information gained from the checkout counter the company can redesign their inventory strategy to ensure that the particular foods that their frequent shoppers buy often are always in stock.
Based from this action of inventory security, the company could then measure the increase or overall status of the inventory movement to determine program effectiveness. While inventory awareness is important in a retail environment, the measuring satisfied customers is possible by recording their level of engagement while in the store and by word of mouth to new customers.
The company already holds special events in their store where they have special guest and celebrity chiefs that come and teach, entertain or simply have a presence in the store.
The beauty of the frequent shopper program is that with it, KFF can target specific data that can help them determine what topic to present, what foods to focus on, and even what day of the week they should consider holding an event.
The measurement for success could exist by cross checking the number of attendees at promoted events with events from pre KFSP data. Lastly, to gauge program success, KFF could also implement a suggestion program where the company takes information from customer transactions and based from that data make suggestions of like or similar foods that may appeal to that same customer.
Project Feasibility The feasibility analysis looks at the specific operational, technical, and economic feasibility of KFSP program. KFF expects this program, designed to track frequent shopper purchase trends and reward frequent shoppers, to increase KFF projected revenue by 4.
This projected increase in revenue almost equals the net income for KFF. No information exists on startup costs for the program. There should be minimal cost associated with hardware as most rewards programs in place use barcode or magnetic strip cards and readers.
All the registers already have the necessary hardware. No cost estimate exists for this software or the training, nor is there any other startup cost info such as advertising listed at this time.
The initial investment should be feasible considering without hardware. In addition, since KFF is joining a currently existing rewards program it will not have to worry about how a customer redeems their points. This will help keep costs down and assist in implementing.
This analysis shows that the project is an economically, operationally, and technically feasible rewards program for KFF and their customers. Business Process Summary Figure 1 shows their current process flowchart. Figure 2 should their current data flow without this new program.Kudler Fine Foods Balance Sheet.
Assets. Current Assets: Cash: $1,, Accounts Receivable. $86, Less: Reserve for Bad Debts. Answer to Kudler Fine Foods Balance Sheet December 31, Assets Current Assets: Cash Accounts Receivable Less: Reserve for Bad Debts $1,, $86, $0 Find Study Resources memo to the CEO of your selected organization in which you discuss your findings from your ratio calculations and your horizontal and vertical analysis.
In your. Income Statement PDF Version. Kudler Fine Foods Income Statement For the Year Ended December 31, Organizational Structure The organizational structure at Kudler Fine Foods has both vertical and horizontal dimensions.
Kathy Kudler is the president Leadership Style The Kudler Fine Foods is built on a highly structured organization. Horizontal conflict occurs between employees within the same unit. The difference between vertical and horizontal is the level from which the conflict is coming from.
Horizontal is one unit to another unit-both units being on the same level. Kudler Fine Foods Frequent Shopper Program Project Plan To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program.